Freelance Event Management

 

Co-Founder and Events Director

Parker Event Management DMCC
Dubai-Based Corporate Event Management Agency

 

Event Manager

Madinat Jumeirah Complex
2 Hotels and 29 Dar Al Masyaf Villas
40+ Restaurants
6,000+ Square Meters of Event Space

Sun City Resort, South Africa

Banqueting Coordinator, Entertainment Centre
Event Coordinator, International, Events & Incentives, The Palace
Site Administrator, Events & Incentives, The Palace
Project Event Coordinator, Events & Incentives, The Palace

1
1

Event Management Expertise

Ambitious, fast moving and detail oriented event management professional with over 3 years of well-rounded UAE experience, 8 years total and 200+ event successes.

Qualified Hospitality Professional

Qualified hospitality professional with a 3-year International Hotel Management Diploma from the top-tier International Hotel School in Johannesburg, South Africa.

Ambitious, Fast-Moving & Detail-Oriented

As Co-Founder and Events Director at Parker Event Management, I know what it takes to lead a business and keep my eye on clear business objectives.  With attention to detail and a high-energy approach, I make things happen!

About Me

_36A7631Recognized in Dubai as a leader in event production and management, Cherise is an operational and creative powerhouse.  With over 8 years of experience managing hundreds of international events with some of the world’s most recognized brands, her savvy in crafting creative approaches to events and delivering with exceptional resourcefulness is unparalleled.

Following her commencement from the International Hotel School in Johannesburg, she joined the world-renowned Sun City Resort.  She quickly rose through the ranks before moving to Dubai in June 2011.  Since then, she has been a driving force behind the successful, remarkable execution of over 200 events in the UAE.

With an incredibly innovative mind and sharp negotiating tact, she consistently receives accolades for her accomplishments from the clients she works with.

Cherise comes from a family of hospitality industry leaders and has an incredible talent and love for the field. She is an active rock climber and enjoys camping in the UAE and Oman.

Clients I’ve Served

Recommendations

“

Working with Cherise was very easy and efficient. She alway's had time for me and tackled any issues presented with great professionalism. I couldnt have asked for anything more!

Andrew Krawczynski, Senior Manager - Sales at Dubai World Trade Centre
“

Cherise is a model employee – dependant, hard working, skilled and able to take initiative should any challenges arise. In the years that Cherise worked within my division, I was pleasantly surprised at her level of efficiency and her ability to meet deadlines, despite the chaotic nature of the conferencing world she inhabited. Cherise is friendly and effective and I believe she is a definite asset to any company.

Johann Du Plessis, CEO Hotels at Village and Life
“

Cherise is a dedicated individual and a perfectionist at what she does, she leaves nothing to chance and will give her utmost best to get the job done, She has strong leadership skills and would not avoid confrontation to get her point across. She is well mannered and knows how to deal with guests and fellow workers. Cherise would be an asset for any company and I would recommend her.

Cobus Horn, Regional Manager
“

Cherise is a focused individual that sets goals for herself and then works relentlessly to achieve them. She is hard working and enjoys a challenge. Whilst doing her training, she worked with us at the Sun City convention centre. It is a highly pressurized environment that moves at a fast pace, however Cherise slotted in brilliantly and she was indeed very helpful in the daily operation. Cherise is a young and dynamic individual with a bright future.

Garry Reed, General Manager at Southern Sun Hotels
“

Cherise is a quality driven individual who takes precise measures in making sure that all her groups, functions & dealings are that of a smooth, hassle-free manner. Constant communication & correspondence is forth coming and understandable at all times. I really enjoyed working with Cherise and I wish her every success in her future endeavours.

Pius Xulu, Airport Manager at Emaar Hospitality Group
“

Cherise is an example of silent but steadfast. Not one to shout from the rafters, Cherise prefers to work quietly and diligently ensuring the job is done perfectly. Her attention to detail and ability to retain information makes her a force to be reckoned with! But dont let her demeneour mislead you - Cherise is a team player and always willing to get involved and assist. Her approachfulness allows for great guest relations skills, all the while quietly taking in the details around her. I would highly recommend Cherise - she is a true asset!

Michelle Bouic, Client Liaison & Branding Executive at Legend Lodges, Hotels & Resorts
“

I was fortunate to work with Cherise during my working career with Sun International, South Africa. She is a dedicated and professional person. Nothing was too much trouble for Cherise and she was a great team player and she works well under pressure and can deliver to the bottom line. She has the ability to motivate and inspire and leads by example . I have no doubts that with Cherise’s experience, diligence, resourcefulness, creativity and integrity will be of great value for any future employer.

Anneline Van Heerden
“

Cherise has a wonderful, professional and cordial communication style, Cherise is definitely one whom you can trust at work. As long as she gives you her words, she makes sure that it happens. It is very comforting to have someone like her in your department as it's never easy to find someone reliable and approachable like Cherise.

Bader Alansaari, Director of VIP Services, 5* Hotel in Dubai
“

It gives me great pleasure and it is a privilege to write this letter of recommendation for Cherise Bornman.
I have worked with Cherise Bornman for a period where she did her practical part of her formal studies, as a trainee, at the Michelangelo Hotel, part of which was under my supervision in the Front Office & Reservations Department. She is excellent at what she does , loved her eagerness from the word go as she jumped right in and performed all her duties and responsibilities on the level of permanent employees and above. She was in a league of her own and I enjoyed giving her more responsibilities, above what was the norm and she excelled.
Cherise Bornman is highly professional and hard working. I have the greatest respect for her and her work ethics. She is excellent at what he does and I remember her sincere loyalty, hard work, dedication, professionalism and the extra mile she put into her duties and responsibilities overall. She was always professional, friendly and respected by all. Cherise Bornman will certainly be a great asset to any company, adding value and I would love to work with her again in future.

Maritza Kleinhans
“

If I could describe "strive" and "determination" by giving them a lady's name, it would be Cherise Borman
She's strong willed and has a strong character, which are great qualities when you are working in events, you need to stand strong to get the best for your client, as well as the best for the company you work for.
She's absolutly well organised and neat in her planning, as her colleague, I've learnt a lot from her.
She knows about team work, if you need to be away, she will look after your files with care, as if they were her own.
Cherise is a great asset, for any events company!

Sabrina Cortabarria, Fick Executive Floor Manager at Sun International